th!nktanknyc | ALWAYS CURIOUS
FOCUS GROUP MODERATION • PROFESSIONAL INTERVIEWING & VIDEOTAPING • MARKETING RESEARCH SOLUTIONS
th!nktanknyc thinking done differently
"Never doubt that a small group of thoughtful,
committed citizens can change the world.
It's the only thing that ever has."
~ Margaret Mead
stay
curious
at the crossroads
of 'you' and 'them'
There is so much to learn about your market, your customer, and how people relate to your product or service. You want to reach the motivators behind a person's behavior and discover the avenues inside a customer's mind. You want fresh perspectives and a better understanding. You're looking for messages that speak to people and new ways to help propel your product to exciting heights.
Creating stronger brands and communications
presents an interesting challenge.
It allows for an exciting opportunity.
This is where we can help you.
Whether you're looking to name a product or service, measure your reach in a target audience, refine a product or idea, test your messaging, or position your brand,
we can help you achieve these goals.
because we're very curious
We
work creatively, in
a way that encourages
a synergy and animates the discovery process.
It
engages people in a very exciting way.
And
challenges them to think differently.
With surprising results.
It's centered around people and their life, and how their world meets yours. We journey by way of personal narratives and travel with all the wonder and nuance. As we voyage, we map the landscape. We trace steps. We dig around.
We get to the core of a personal response to advertising, communications, products & services.
we strive for an better understanding
When we discover this inspired thinking,
we deliver these findings and ideas to you
to help you address and navigate
marketing challenges with strength and courage.
So you can leverage this understanding of
your customer to build a stronger brand.
Aligning your company
for success by productively integrating
consumer insights with marketing objectives.
It's something we enjoy.
It's something we take to heart.
th!nktanknyc|ALWAYS CURIOUS
Steve Gentile
focus group moderator and interviewer
Copyright . STEVE GENTILE. All rights reserved.
