th!nktanknyc thinking done differently
Steve Gentile
focus group moderator • professional interviewer
QUALITATIVE RESEARCH
DISCOVERY • EXPLORATION • FUSION
Whether in groups or individually, on the street, at the office, or in the home - we go where we have to go to do the work best. I mix a deep marketing research experience with the curious nature and inquiring sensibility of my documentary filmmaking and professional interviewing work.
This approach encourages sensitivity, wisdom, and understanding from a place that is different than our day-to-day mind. A place that allows thinking and feeling from a level of experience that reveals personality. We get to the avenues of thinking. We reach behind behavior.
Working this way animates the discovery process and engages people in a very exciting way. It allows for an enhanced level of discovery and exploration for you. We paint a portrait of people as people, and the different ways they respond to the world. With all the underpinnings and overtones, we get to the center of an individual life story as full and rich as a person's life, as powerful as their world of experience, as unique as their fingerprint.
Ultimately, we creatively discover how this relates to you and your brand. Productively integrating consumer insights with marketing objectives helps you address and navigate challenges with strength and courage.
Steve Gentile | QUALITATIVE RESEARCH
DISCOVERY • EXPLORATION • FUSION
focus group moderator
professional interviewer
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