Going beyond the traditional methods of collecting information and reporting it, and
unique in the field of marketing research, I strongly draw on my documentary filmmaking,
corporate communications, and entertainment interviewing work and integrate that
with almost 20 years of qualitative marketing research experience.
Working in this way invites and encourages a synergy that animates the discovery process and enhances the findings of the research. Getting in deep to a consumer's reality permits an exciting opportunity and affords you with a greater depth of understanding. Always centered around people and the socio/psychological and cultural underpinnings of their behavior.
The result brings this thinking to you from a consumer centric point of view in a way that is engaging and revealing. It allows for a different level of understanding - naturally, organically, meaningfully.
I bring the strength of my experience to you as we explore a stronger brand. This is what I enjoy, this is what I do well.
th!nktanknyc | thinking done differently Steve Gentile, PRC
