th!nktanknyc | thinking done differently





th!nktanknyc thinking done differently

How can I help you? And how I go about it.
       
     


 

          

 

 If you're looking to uniquely conduct traditional or hybrid research using focus groups, in-depth  interviews, technology usability labs, or shop-along/in-home observational work, you've come to the right place.

  

 With almost 20 years in this industry, I know what it takes to productively execute research projects and align them for productive success to get the most out of your research and your budget.

Using tried and true methods as well as new and innovative ones and technology, I build on the wealth of my qualitative research industry experience. 

And by incorporating the strength of my documentary filmmaking, corporate communications, and professional interviewing work, generously add that sensitivity to the discovery process. 


Resourcing that same curious nature, open mind, and inquiring sensibility, my approach to research is to dig beneath surface answers. Getting to a deeper wisdom and a different understanding by having people feel comfortable and encouraging them to think and feel from a level of experience that reveals their individuality and personal truth.


Throughout the research, through their personal story-telling, we get a consumer's insights as full and rich as their experience. This affords us a powerful and unique view of their world -- through their eyes, in their voices. 

   
 I deliver these inspired ideas and findings to 
help my clients address and navigate
marketing challenges with strength and
to help them productively align their companies
for success by integrating 
consumer insights with marketing objectives.

 th!nktanknyc | thinking done differently
Steve Gentile
PRC Expert Certification